Branding Guide Overview

This Branding Guide is designed to provide Spirit of Survival partners with the knowledge and resources necessary to best represent the Spirit of Survival brand.

Logo Usage

Primary Logo

  • 3 Parts: the buffalo, the “V” shape, and the logo text
  • 4 colors
  • For use on light backgrounds

When space allows, this is how the primary logo should be displayed. When space is limited, the logo should be displayed as one of the alternate options discussed in this guide.

The primary logo should only be displayed in the color combinations designated in this guide.

Alternative Primary Logo

If another color option for the primary logo is needed, this version may be used.

 

Logo Usage

Primary Logo

  • 3 Parts: the buffalo, the “V” shape, and the logo text
  • 4 colors
  • For use on light backgrounds

When space allows, this is how the primary logo should be displayed. When space is limited, the logo should be displayed as one of the alternate options discussed in this guide.

The primary logo should only be displayed in the color combinations designated in this guide.

Alternative Primary Logo

If another color option for the primary logo is needed, this version may be used.

Horizontal Logo Variation

The SOS logo can also be represented in the format shown here.

If space does not allow to display the full primary logo, use this option.

Horizontal Logo Variation

The SOS logo can also be represented in the format shown here.

If space does not allow to display the full primary logo, use this option.

Text Only Variation

The SOS logo can also displayed without the ‘V’ shape or the buffalo.

Text Only Variation

The SOS logo can also displayed without the ‘V’ shape or the buffalo.

Color Palette

#5eb9b4

#209ac1

#155869

#a5de51

#4a2f4e

#704b7a

#fef269

#ffffff

Color Palette

#5eb9b4

#209ac1

#155869

#a5de51

#4a2f4e

#704b7a

#fef269

#ffffff

Typeface Options

Primary Typeface

Assistant is the primary typeface for the SOS Branding.

Alternate Typeface

If Assistant is not able to be used, Arial is a suitable replacement.

Typeface Options

Primary Typeface

Assistant is the primary typeface for the SOS Branding.

Alternate Typeface

If Assistant is not able to be used, Arial is a suitable replacement.

Branding Resources

SOS Branding Guide

Download the PDF version of the branding guide.

SOS Logos

Download SOS logo files for use in print and digital advertising.

Branding Resources

SOS Branding Guide

Download the PDF version of the branding guide.

SOS Logos

Download SOS logo files for use in print and digital advertising.