SOS 2021Spirit of Survival 2021 Medal

So much goes into Spirit of Survival every single year. We usually begin planning before the new year even arrives. This year was exceptionally challenging as we navigated how to proceed with SOS in the thick of the COVID-19 pandemic. Due to the uncertainty, safety concerns for the community, and financial impact if we had to cancel mid-year, we did not make a final decision on our 15th Annual event until much later.


With about four months less for planning, this year has been a scramble! It means so much to us to be able to honor those lost to cancer and our survivors, especially after having to cancel in 2020. Of course, we can also not forget the opportunity we have to raise funding for the Cancer Centers of Southwest Oklahoma.


Branding for Spirit of Survival 2021


A few years ago, we began to call our SOS buffalo mascot “Hugo.” Hugo received an updated look a few years ago as well. Since then, countless hours are invested each year in creating a new theme for our beloved buffalo. A few themes for SOS include our 2018 color pop theme and 2019 Americana theme. Inspiration for this year’s theme came from the 2020 Olympics.


Each year, the new branding and theme carry over into so many materials. From the website and social media, to t-shirts, posters, and more- we work hard to create a fun, impactful event for all to remember.


Spirit of Survival 2021 Medal


One of the biggest undertakings each year is the SOS medal design. We know all of our participants are eager to receive their medals when they cross the finish line. We work hard to produce an amazing design and quality medal participants can proudly display for years to come. Not only are medals a custom design, but they are also a custom shape each year.


This year’s medal, of course, implements the Olympics theme. Our cancer patients are all champions in our book, so what better way to celebrate them? We look forward to seeing all participants proudly displaying their medals on social media. Be sure to use the hashtag #spiritofsurvival2021 so we can enjoy celebrating your accomplishment!


Register for SOS 2021 by August 1st to guarantee your t-shirt, medal and other race swag!